Adidas is gaining ground on Nike with a fast fashion strategy

Adidas is gaining ground on Nike with a fast fashion strategy

Adidas has been investing in projects such as factories in Germany and the US that will allow it to get top-selling items on shelves much faster than manufacturing in Asia (where Adidas still makes most of its goods) and shipping them in. The strategy is exactly the same as the one that has made fast-fashion retailers Zara and H&M so successful: It allows Adidas to make less product up front, and to quickly replenish items that are selling well. That way, it ends up with less unsold product later, improving its margins.

https://qz.com/927658/adidas-is-gaining-on-nike-in-the-us-through-fashion-and-speed/

Adidas is gaining ground on Nike with a fast fashion strategy

Adidas is building a “Speedfactory” in Atlanta to bring “unprecedented” sneaker customization to Americans

Adidas is building a “Speedfactory” in Atlanta to bring “unprecedented” sneaker customization to Americans

Customization is one of the latest battlegrounds Adidas and other sneaker makers have focused on to win customers. (Millennials, for instance, are known to highly value it.) Last year Adidas introduced 3D-printed sneaker midsoles that offer a custom fit, and Nike’s COO has hinted at a future when shoppers might be able to customize a sneaker and 3D-print it at a Nike store. The e-commerce site Farfetch and footwear label Swear launched a customization program for luxury sneakers in October that lets customers choose different silhouettes and high-end materials.

http://qz.com/755141/adidas-is-building-a-speedfactory-factory-in-atlanta-to-bring-unprecedented-sneaker-customization-to-americans/

Adidas is building a “Speedfactory” in Atlanta to bring “unprecedented” sneaker customization to Americans

Yohji Yamamoto and adidas unveil a New Y-3 Sportswear Collection

Yohji Yamamoto and adidas unveil a New Y-3 Sportswear Collection

Japanese designer Yohji Yamamoto and adidas are taking their partnership to the next level with the release of Y-3’s new sportswear capsule collection. Titled “Y-3 Sport,” the new range of performance wear will once again bring together the Japanese brand’s coveted avant garde aesthetic and adidas’ advanced fabric technologies to create a premium collection of highly-functional gear.

http://www.complex.com/style/2016/04/adidas-y3-launches-y3-sport

Yohji Yamamoto and adidas unveil a New Y-3 Sportswear Collection