Under Armour made a costly mistake that will take ‘years’ to fix

“We need to become more fashion,” CEO Kevin Plank said during a call with analysts after the company’s latest quarterly earnings report. “The consumer wants it all. They want product that looks great, that wears great, that you can wear at night with a pair of jeans, but that also does perform for them.”

http://www.businessinsider.com/under-armour-bearish-wedbush-report-2017-4

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Under Armour made a costly mistake that will take ‘years’ to fix

Under Armour made some huge mistakes that are turning into a nightmare

The company is admitting it completely misread the upmarket trend of athleisure, instead relying on copious logos and basic styles of sportswear.

http://www.businessinsider.com/under-armour-business-mistakes-2017-2

Under Armour made some huge mistakes that are turning into a nightmare