From Dr Martens to Supreme: what makes urban brands so alluring?

from-dr-martens-to-supreme

Streetwear is a massive £47bn industry – one that depends heavily on how brands like Vans and Stussy link themselves to specific subcultures. But just what is it about cities that makes them such effective bases for a successful label?

https://www.theguardian.com/cities/2016/oct/07/dr-martens-supreme-urban-brands-vans-stussy

From Dr Martens to Supreme: what makes urban brands so alluring?

FJÄLLRAVEN KANKEN VS MICHAEL KORS

Stockholm can arouse some contradictory feelings and usually a ride on the Tunnelbana can get to seem shorter than expected due to the great amount of subtle but shocking scenes one can perceive.A girl wearing sweatpants and a Michael Kors bag. A few metres away there was another girl wearing a black trench coat and a Fjällraven Kanken backpack.

http://www.itfashion.com/en/fashion/object-of-desire/identidad-y-funcionalidad-michael-kors-y-fjallraven-kanken/

FJÄLLRAVEN KANKEN VS MICHAEL KORS