Under Armour made some huge mistakes that are turning into a nightmare

The company is admitting it completely misread the upmarket trend of athleisure, instead relying on copious logos and basic styles of sportswear.

http://www.businessinsider.com/under-armour-business-mistakes-2017-2

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Under Armour made some huge mistakes that are turning into a nightmare

NIKElab and Comme des Garçons

NIKElab and Comme des Garçons present new air vapormax sneaker.

The launch of the first pair of sneakers from NIKE’s latest collaboration with the japanese fashion house comme des garçons, and a second design is set to drop tomorrow. the NIKElab and comme des garçons collection was previewed back in october without a set release date, but the anticipated drop coincides conveniently with 2017’s new york fashion week fall/ winter 2017.

NIKElab and Comme des Garçons

Under Armour Admits It’s Still Not Cool Enough After Disappointing Sales Forecast

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Having doubled its annual sales for the past three years running, it’s fair to say Under Armour has been killing the game and then some. With an aggressive marketing campaign and sporting superstars like Stephen Curry, Andy Murray, Jordan Speith, and Anthony Joshua all operating under the brand roster, the sports performance upstart was expected to go from strength to strength. That is, until now, as new figures suggest all may not be rosy in the garden.

http://www.highsnobiety.com/2017/02/01/under-armour-earnings/

Under Armour Admits It’s Still Not Cool Enough After Disappointing Sales Forecast

Synthetic bio-skin

Nattō is an ancient, aggressively pungent Japanese dish made from fermented soybeans. Nearly 1,000 years after its accidental discovery by a traveling samurai, the bacteria required to produce this slimy cuisine is being manipulated by the mad scientists at the MIT Media Lab and turned into something entirely different: A synthetic bio-skin. Rather than manufacturing actuators, which convert energy into motion, and sensors, which are affected by physical stimuli, the team is actually growing them; those animate cells are then harvested and transformed into a responsive material that reacts to body heat and sweat. And this next-level material will have a second life out of the lab—New Balance is experimenting with turning the textile into sportswear.

https://www.fastcodesign.com/product/biologic

Synthetic bio-skin