Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.
As the business takes shape, and more people rush to join, some wonder whether the new form of marketing can hang onto the sheen of authenticity that made it successful in the first place.
In an insightful conversation with Seth Stevenson from the Wall Street Journal, Snap Inc.’s CEO Evan Spiegel unveiled the company’s first hardware product, Spectacles. A pair of sunglasses with a 115° angle camera, actionable with a simple tap on a button near the hinge to record a 10-seconds clip video. We summed up the 3 key learnings from this announcement.
Burberry hopes to capitalize on Pinterest’s 100 million monthly users, as it focuses on personalization and its online influence to push its beauty products.
During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
When Brooklyn Beckham revealed on his Instagram feed that he would be photographing Burberry’s latest fragrance ad campaign, the outrage was palpable.