76pc of marketers prioritize social over other mediums for product debuts

Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.

76pc of marketers prioritize social over other mediums for product debuts

76pc of marketers prioritize social over other mediums for product debuts

Social media ‘influencers’: A marketing experiment grows into a mini-economy

social-media-influencers

As the business takes shape, and more people rush to join, some wonder whether the new form of marketing can hang onto the sheen of authenticity that made it successful in the first place.

https://www.washingtonpost.com/business/economy/social-media-influencers-a-marketing-experiment-thats-metastasized-into-a-mini-economy/2016/11/02/bf14e23a-9c5d-11e6-9980-50913d68eacb_story.html?wpisrc=nl_most-draw8&wpmm=1

Social media ‘influencers’: A marketing experiment grows into a mini-economy

When Social Media meets Hardware: 3 key learnings from Snap’s Spectacles unveiling

Photo courtesy of Snap Inc., shot by Karl LAGERFELD for WSJ. MAGAZINE

In an insightful conversation with Seth Stevenson from the Wall Street Journal, Snap Inc.’s CEO Evan Spiegel unveiled the company’s first hardware product, Spectacles. A pair of sunglasses with a 115° angle camera, actionable with a simple tap on a button near the hinge to record a 10-seconds clip video. We summed up the 3 key learnings from this announcement.

http://www.clausette.cc/snapchat-spectacles/#

When Social Media meets Hardware: 3 key learnings from Snap’s Spectacles unveiling

Social influencer campaigns 11x more impactful than digital advertising

social-influencer-campaigns-11x-more-impactful-than-digital-advertising

During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.

https://www.luxurydaily.com/social-influencer-campaigns-11x-more-impactful-than-digital-advertising-tapinfluence/

Social influencer campaigns 11x more impactful than digital advertising