LEVI’S LANZA UN PROGRAMA DE BECAS PARA LA INNOVACIÓN EN SOSTENIBILIDAD

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Levi’s acaba de anunciar el nacimiento de LS&Co. Collaboratory, un programa de becas anual para emprendedores de moda sostenible. El apoyo, dirigido a diseñadores, inventores, ingenieros y demás, consisten en un programa formativo diseñado por el Aspen Institute Business & Society Program y ofrece la oportunidad a los becados de trabajar en el Eureka Innovation Lab de LS&Co y aprovechar la amplísima red de personas y recursos de la compañía para dar vida a sus aspiraciones.

Además, la compañía de denim se reserva el derecho de, una vez finalizado este periodo, apoyar un proyecto con un incentivo de hasta 50.000 dólares. “Como industria, es necesario que hagamos de la sostenibilidad nuestra prioridad máxima, y esto significa unirnos para atacar los grandes problemas sociales y ambientales de nuestros tiempos”, asegura Chip Bergh, Presidente y Director General de LS&Co.

LS&Co. Collaboratory

Cada año el programa se dedicará  a una temática diferente relacionada con la sostenibilidad en la industria de la moda. En esta primera edición, y coincidiendo con la fuerte apuesta de la firma para reducir el consumo de agua en la fabricación de sus jeans (Water<Less®), el programa de becas inicial se dirigirá a emprendedores que estén interesados en desarrollar nuevas tecnologías y métodos para entender y reducir su huella hídrica. “El programa LS&Co. Collaboratory incorpora los principios que hemos seguido durante los últimos 163 años para ayudar a la generación siguiente de diseñadores y emprendedores, de modo que juntos podamos construir una industria del vestido que restaure el medio ambiente y proteja nuestros recursos más valiosos”, afirma el director del Grupo.

Así que si cuentas con un proyecto que reúne estas características puedes presentarte a las becas hasta el 30 de junio. Con todas las candidaturas recibidas, Levi’s seleccionará entre cinco y diez propuestas que serán las afortunadas de viajar a San Francisco a finales de octubre para participar en los talleres, demostrar su valía y, si hay suerte, obtener el apoyo financiero de la firma.

Para más información e inscripciones consulta el web de LS&Co. Collaboratory,

Vía FashionMag.

LEVI’S LANZA UN PROGRAMA DE BECAS PARA LA INNOVACIÓN EN SOSTENIBILIDAD

The rise and rise of Calvin Klein underwear

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Calvin Klein underwear has been a consistent hit for the past 25 years, with no signs of abating – sales of womenswear are also on the up. Why do we love the branded waistband so much?

Stealth wealth is a noble idea, but as Calvin Klein – the American designer who turned underwear into a status symbol, and by proxy, its wearers into sex symbols – once said: “The only way to advertise is by not focusing on the product.” And lo, the logoed underwear was born.

Klein didn’t invent it it, but he certainly owned it, and never has the season-by-season rhythm of fashion been so tested than it has been by Calvin Klein’s perennially popular underwear which, according to Selfridges, has been a consistent bestseller for the last 25 years that shows no signs of abating.

Jo Hunt, head of buying for womenswear at Asos, says it has seen “a rise in the branded slogan or logo, or ‘slogo’” over the past 18 months, and cites Calvin Klein (among other “authentic American brands”) as key to this shift. And in high fashion, an entire photoshoot in the current issue of Vogue stars Mica Arganaraz in a pair of Calvin Klein pants.

Mark Wahlberg in Calvin Klein. From the Calvin Klein Advertising Archives.
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Mark Wahlberg. Photograph: Herb Ritts / Calvin Klein

Thongs, boxers, briefs, going commando; they’ve all come and gone like whispers, but Calvin Klein pants, briefs and boxers, and now bras and swimwear in womenswear, remain the resolute king of underwear.

The success is arguably down the jacquard waistband, and a mix of great product and smart marketing. The original Calvin Klein campaign image – a 1982 Bruce Weber shot of Olympian Tomás Hintnaus lying on a hot roof – might have been less about logo and more about flesh, but it sanctioned the idea that underwear was more than underwear. It was designed to be seen, conferred status and wealth, and was totemic of its wearer’s tribe (from metrosexual, to lad to hip-hop to mass-market.

Robert Johnston, fashion director at GQ, says the waistband logic is sound, and is fundamental to the brand’s success: “If you spend money, you want people to know it. Wearing it, as people do, above the waistband, is a stamp of approval … a sign that you feel confident.”

Calvin Klein Intense Power Thong £21.00 at ASOS.
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Calvin Klein intense power thong, £21.00 at Asos. Photograph: Calvin Klein

The advertising campaign has always been minimal, black and white, starring big names and has been relentless in its pursuit of aspiration. But this doesn’t explain the longevity. Other brands with the same prowess make overtly-branded underwear – Tommy Hilfiger, Armani – while other, newer brands have mimicked the monochromatic branding (most recently Ivy Park). The most recent campaign – up-skirt shots, overt innuendo – went viral. So too did a campaign that focused on personalities and their relationship with #MyCalvins.

Sam Diss, a style writer who wore it in the 1990s, may have the answers: “It gave you a taste of being Mark Wahlberg without the talent or the hours in the gym,” he says. Diss still wears it now, through a sense of nostalgia, and says the look is enduring as it transcends fashion: “In a decade with no real original aesthetic, it remains a much-needed piece of easy iconography to latch on to.”

http://www.theguardian.com/fashion/2016/jun/09/the-rise-and-rise-of-calvin-klein-underwear

The rise and rise of Calvin Klein underwear

Dior Tribales – Savoir Faire

 

Delicadeza, minuciosidad y esmero podrían ser las palabras que mejor definen el proceso de fabricación manual que materializa los pendientes de la maison Dior. Este video nos desvela con todo lujo de detalle el trabajo de orfebrería y atención del que precisa la creación de estas joyas, ya sea con perlas o brillantes y realizándolo así desde el primer paso hasta el empaquetado final. Sutileza y elegancia sin igual.

Dior Tribales – Savoir Faire

A new child labor free mark is born

AAEAAQAAAAAAAAQGAAAAJDE5N2FkZjkyLTRiNTUtNDQ0OS04YTZkLTI5YzNmMzMzNTZiNwUNICEF estimates that 150 million children worldwide are engaged in child labor.

While there has been growing discussion around the issue in the media and amongst consumers, to date there has still been very little tangible progress made. It is our belief that if we are to make a real impact on the issue we need to work with brands to create a positive movement of consumer led demand. In the same was that we have come to expect ‘cruelty free’ as an industry standard in beauty products or actively seek out ‘organic’ or ‘free range’ produce in the supermarkets, we believe ‘Child Labor Free’ needs to become a globally recognised standard.

Child Labor Free believes in a strong holistic approach to this complex issue.  We shift the converstaion from naming and blaming to a journey of transparency to drive meaningful change.  Developing ethical supply chains, making ethical purchase decisions, telling a story of transparency and providing support to communities transitioning away from labor that exploits children.

We all play a part in the solution.

A new child labor free mark is born