Disruptive factors and a climate of uncertainty have put pressure on the retail environment, but the brands that will weather the storm best are those embracing purposeful business models.
“El armario de una mujer no debería cambiar cada seis meses. Deberías ser capaz de usar siempre las prendas que ya tienes añadiéndoles algo”. Yves Saint laurent
Clothes can be forms of thought as articulate as a poem or equation. Why then does philosophy like to dress them down?
FASHIONPEDIA is a visual fashion dictionary tailor-made for everyone from fashion designers and buyers to editors and bloggers.
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¨I truly believe that fashion designers are the great philosophers of our day. Fashion designers manufacture more than clothing. They manufacture principles. They manufacture identities. Therefore, having a clear set of core beliefs, goals and unified aesthetics is essential to being a successful fashion designer. Defining a designer philosophy doesn’t happen overnight.¨- Monica Murgia
“When we started we never said we wanted to be a streetwear brand or a ready-to-wear brand, we just said we wanted to do fashion. It was more like: ‘Okay, what’s the most important garment for people in the world today?’ because we wanted to be really current. So that’s why we started with jeans… but the thing for me has always been to be able to crisscross in between.”
Johansson has crafted one of the coolest brands, offbeat and achingly different, “it is not about delivering ideas or dreams, it’s about making them physical. And that’s a big challenge.” A big challenge Johansson invariably surmounts.
Johnny Johansson is a co-founder and creative director of Swedish apparel company Acne
¨Know, first, who you are; and then adorn yourself accordingly.¨ – Epictetus (55-135 AD)