Purpose-based philosophies will lead luxury brands through volatile times

Disruptive factors and a climate of uncertainty have put pressure on the retail environment, but the brands that will weather the storm best are those embracing purposeful business models.

Purpose-based philosophies will lead luxury brands through volatile times

Purpose-based philosophies will lead luxury brands through volatile times

FASHIONPEDIA

FASHIONPEDIA is a visual fashion dictionary tailor-made for everyone from fashion designers and buyers to editors and bloggers.

It covers all the technical terms, from style to material to production, with illustrations and info-graphics. It encompasses rich, extensive information and yet is so easy to read. Whether you’re an industry insider or a fashion connoisseur, FASHIONPEDIA is all you’ll ever need to navigate the fashion scene.

Designers and fashionistas can easily generate ideas by browsing through thousands of items and details in the book. At the same time, communication within the fashion industry will become seamless and stress-free as designers have all the technical terms in their hands.

Fashionpedia is now funded 500% on Kickstarter — with a week left. Enjoy the discount price of $48 for Kickstarter backers, plus 12 sets of editable flat drawings. Act now!

 

Vía Hintmag.

FASHIONPEDIA

A Philosophy of Fashion

monica murgia

¨I truly believe that fashion designers are the great philosophers of our day. Fashion designers manufacture more than clothing. They manufacture principles.  They manufacture identities.  Therefore, having a clear set of core beliefs, goals and unified aesthetics is essential to being a successful fashion designer.  Defining a designer philosophy doesn’t happen overnight.¨- Monica Murgia

A Philosophy of Fashion

Acne Philosophy rocks

“When we started we never said we wanted to be a streetwear brand or a ready-to-wear brand, we just said we wanted to do fashion. It was more like: ‘Okay, what’s the most important garment for people in the world today?’ because we wanted to be really current. So that’s why we started with jeans… but the thing for me has always been to be able to crisscross in between.”

Johansson has crafted one of the coolest brands, offbeat and achingly different, “it is not about delivering ideas or dreams, it’s about making them physical. And that’s a big challenge.” A big challenge Johansson invariably surmounts.

Johnny Johansson is a co-founder and creative director of Swedish apparel company Acne

Acne Philosophy rocks