As one commentator wrote on Facebook, “People keep asking me about my reactions to the Nike hijab . . . sorry folks, the capitalist appropriation of a spiritual practice doesn’t impress me. Muslim ladies, please continue to support Muslim owned businesses which [sic] have been making ‘sport hijabs’ for years!”
Adidas has been investing in projects such as factories in Germany and the US that will allow it to get top-selling items on shelves much faster than manufacturing in Asia (where Adidas still makes most of its goods) and shipping them in. The strategy is exactly the same as the one that has made fast-fashion retailers Zara and H&M so successful: It allows Adidas to make less product up front, and to quickly replenish items that are selling well. That way, it ends up with less unsold product later, improving its margins.
In a series of events during New York Fashion Week, Nike solidified its status as a fashion brand.
NIKElab and Comme des Garçons present new air vapormax sneaker.
The launch of the first pair of sneakers from NIKE’s latest collaboration with the japanese fashion house comme des garçons, and a second design is set to drop tomorrow. the NIKElab and comme des garçons collection was previewed back in october without a set release date, but the anticipated drop coincides conveniently with 2017’s new york fashion week fall/ winter 2017.