How did converse become popular?

How did converse become popular?

ZARA GANA RELEVANCIA ENTRE LOS MILLENNIALS CHINOS

La firma gallega Zara gana adeptos dentro del mercado joven de China. O al menos eso es lo que se desprende del informe que acaba de publicar la consultora asiática RTG Consulting que clasifica las marcas más valoradas por los jóvenes chinos y que posiciona al buque insignia de Inditex en  el Top 10.

El informe muestra la valoración de las firmas por parte de grupos generacionales ofreciendo las sutiles diferencias existentes entre las preferencias de la generación millennial y la generación Z. También informa sobre los gustos de ambas generaciones en cuanto alimentación y bebidas, sector en el que ambas coinciden con la peculiar diferencia de que la generación Z prefiere la Pepsi frente a la amada CocaCola de los millennials. KFC, Starbucks y McDonalds ponen el lazo de unión entre ambas generaciones.

via: http://www.itfashion.com/moda/observatorio-de-tendencias/zara-gana-relevancia-entre-los-millennials-chinos/

ZARA GANA RELEVANCIA ENTRE LOS MILLENNIALS CHINOS

Is This The Perfect One-Piece Bathing Suit?

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You never want something until you can’t have it. So, each week in The Sell-Out, we’re getting the scoop from your favorite retailers on what’s selling like crazy. Watch this space to find out what everyone’s buying, sign up for wait lists, and keep tabs on restocks.

We know it may sound crazy, but lately one-piece bathing suits are threatening to throw bikinis right out of the water — just look toTaylor Swift’s entire crew or Beyoncé’s recent beach day for proof. As a whole, the style is more sophisticated, versatile, comfortable, and universally flattering than an itty-bitty two-piece — but there’s one option in particular that’s going viral this summer.

After coverage here on R29, as well as in The New York Times, Harper’s Bazaar, Vogue, and more, newly launched swim label Cocodunehit it big-time. And its most expensive swimsuit, the Director Deep V, in particular is selling like crazy; to put its popularity into perspective, the piece has been ordered and shipped to customers in all 50 states in the past 12 weeks. At $182, it may sound like a lot, but its price tag is somewhat justified: It’s cut from an ultra-soft fabric that mimics silk (rather than the brand’s other fabric, which is more taut and designed for performance), and its flattering silhouette has already become a must-have among bloggers and influencers. Plus, it’s one of those pieces that can easily be styled on or off the sand, which means you’ll likely get your money’s worth.

If you’re not totally sold on the price, we’ve got good news: The discount code “DIVEIN29” will give you $20 off on bathing suits and the brand’s newly launched eyewear collection. So if you’re ready to take the plunge, click on to shop this best-selling style (and some similar alternatives) that will help you get through the rest of summer in one-piece.

Is This The Perfect One-Piece Bathing Suit?