As United States President-elect Donald Trump prepares to take office next January, luxury marketers will have to recalibrate their strategies and wonder if the billionaire will keep all his campaign promises.
Despite focusing on “design, not styling,” for all its low-cut, thigh-high zing, Anthony Vaccarello’s debut played it safe.
PARIS, France — “A clin d’oeil, a wink,” was Anthony Vaccarello’s description of his debut at Saint Laurent on Monday night. He wanted to lighten the legacy he’s inherited. “It’s heavy,” he said. “Everyone has their own interpretation, and I know I can’t please everyone. But neither could Yves.”
Or, he might have added, the handful of designers who have carried the torch since Saint Laurent’s retirement in 2002: Alber Elbaz, Tom Ford, Stefano Pilatiand, most controversially, Hedi Slimane, who has left Vaccarello with a billion-dollar business to sustain. Vaccarello insisted they’d all inspired him in some way, if only because their work for the house consolidated just how strong its design DNA was.
Fashion’s luxury megabrands have long struck a delicate — and highly lucrative — balance between exclusivity and accessibility. But as digital media, globalisation and off-price retailing reshape the industry, are they in danger of losing the balance that made them so successful?
The Hermès Birkin handbag is the most exclusive purse in the world—and if you can somehow get your hands on one, it turns out it’s not a bad way to spend your money. A new study finds that purchasing a Birkin bag is a less risky investment than buying gold or entering the stock market.
Exclusivity, personalization and collaborations are the running themes that will make or break a British luxury brand within the next five years, according to WGSN.
A report commissioned by Walpole, titled “How to Attract the Luxury Consumer in 2020,” compiled information from trends and experts, revealing that luxury brands should be leveraging tactics that focus on creating individualized, exclusive experiences while also partnering with other companies. Luxury brands that invest in these tactics now should have full-bodied strategy in connecting with the affluent consumer by the year 2020, at which time these pillars will become vital.