The rise of yoga pants has brought on an existential crisis for old-fashioned blue jeans

the-rise-of-yoga-pants-has-brought-on-an-existential-crisis-for-old-fashioned-blue-jeans

“For the first time in its 143-year history,” the company said in a press release, “the 501® and 501® CT jeans are getting the stretch treatment.”

http://qz.com/769320/levis-stretch-501s-are-here-athleisure-and-denim-jeans-are-vying-for-their-place-in-the-american-wardrobe/

The rise of yoga pants has brought on an existential crisis for old-fashioned blue jeans

“It’s in the Jeans”

Nicole Clinton charts the evolution of the world’s most popular trousers and their relationship to history.

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It is almost impossible to envision a wardrobe, in fact a world, without jeans, yet it is also quite shocking that they were first invented in 1873! While the denim pants are a ubiquitous symbol of modern dress, their creation by a Bavarian-born Jew, Levi Strauss, came way back in the late-nineteenth century. The opportunistic Strauss produced and sold his first pair of jeans to a Californian miner for six dollars in gold dust after the man complained of the difficulty he experienced in finding a pair of stiff, rugged pants that could withstand the rigours of digging. Fast forward over 140 years and jeans have become both a style statement and a fashion essential in the eyes of the Western world, but not without going through a series of physical and social transformations over the decades.

Via: https://fashionphilosophy.net/2016/08/28/its-in-the-jeans/

“It’s in the Jeans”