How Jenna Lyons Chose Non-Models for J.Crew’s Show

Jenna Lyons. Photo: Gilbert Carrasquillo/FilmMagic/Getty

“There’s so much going on in fashion, and I think one of the things that’s getting lost is the connection to people,” Jenna Lyons said of hiring real, non-model people forJ. Crew’s New York Fashion Week show. “And we keep talking about customers, but we’re not really talking to them, and it was a way to actually, I don’t know, talk to people,” she added at the New York City Ballet fall gala on Tuesday, where she wore the khaki ball gown from the new collection.

Lyons said putting the show together and tailoring the pieces for each model made her think about what people really want to wear. “How can you make them feel beautiful and transcend something; surprise them and delight them, but still make them feel connected to who they are?”

She initially made a list of 80 people, more than 90 percent of whom she knew through business or personal relationships; the rest were people she found randomly. “Some people weren’t in town, and some people couldn’t for whatever reason, but for the most part, everyone was really willing,” Lyons said. “Like Sylvana [Ward Durrett] who used to work at Vogue, I just called her, and she said yes. I was, like, really? Okay, great.”….


How Jenna Lyons Chose Non-Models for J.Crew’s Show