Why Instagram, Not ‘Vogue,’ Controls the Runway

Why Instagram, Not ‘Vogue,_ Controls the Runway

This is turning out to be fashion’s season of existential crisis. Suddenly designers are asking big questions about “purpose” and “effect,” re-examining the system on which they rest. And they are doing it in the cold, blue light of the smartphone’s glare. They are doing it, arguably, because of the smartphone’s glare.

https://acculturated.com/instagram-runway/

Why Instagram, Not ‘Vogue,’ Controls the Runway

Inside Fashion’s Instagram Wars

Instagram posts by (clockwise) Louis Vuitton; Dior; Misha Nonoo; Valentino; Proenza Schouler; Moschino | Source: Instagram

Instagram posts by (clockwise) Louis Vuitton; Dior; Misha Nonoo; Valentino; Proenza Schouler; Moschino | Source: Instagram

https://www.businessoffashion.com/articles/fashion-tech/fashion-instagram-brands-social-media-proenza-schouler-calvin-klein

Inside Fashion’s Instagram Wars