Why doesn’t Hermès want you to buy their amazingly expensive bag? Brooke Unger gets his head round the economics of the world’s most desirable accessory
Hermès
Hermès Debuts Online Video Showcasing Silk Manufacturing
SILK APPEAL: Hermès International is upping the communication game for its signature silk squares, putting the focus on the historic segment, which will celebrate its 80th anniversary next year, in a new video shot by photographer and filmmaker Craig McDean.
THE BIRKIN BAG = A BETTER INVESTMENT THAN THE STOCK MARKET
The Hermès Birkin handbag is the most exclusive purse in the world—and if you can somehow get your hands on one, it turns out it’s not a bad way to spend your money. A new study finds that purchasing a Birkin bag is a less risky investment than buying gold or entering the stock market.