It’s when you’re playing football, and you panic because you’re behind the other team, and you’re so desperate for a goal that everyone is kicking the ball and it’s going in all different directions. That expresses quite well the state of fashion for me. People are running around on the field without really knowing what direction they have to push the ball. I don’t like that as a feeling. It means that decisions are not taken in a conceptual way. The way of thinking is just: Let’s cut costs, let’s cut budgets.
Not content with disrupting the tech, online and grocery industries, Amazon last week announced it would be making its first UK foray into fashion.
This could not have come at a more pertinent time, as London Fashion Week breaks into full stride, displaying the ever-increasing prominence of technology and online media.
In a new W Magazine video, 81 fashion celebrities come together to remind us of their immigrant status — just in case any of us were too blinded by these artists’ enormous achievements to remember that they weren’t actually born in this country.
Kim Kardashian’s exhibitionism and Vetements’ celebration of ordinary people both pre-empted seismic shifts on the world stage with the election of Donald Trump and Brexit
As a fashion designer, Stella McCartney has always challenged the way in which things are made, actively turning to innovation in order to operate a global business built on sustainability.
More and more customers are in demand of precise informations about their clothes and want to know how they were produced. Numerous scandals about working conditions in the fashion industry led to the rise of a collective awareness of these issues and most brands had no choice but to adapt themselves to these new expectations.
Created in San Francisco in 2011 by Michael Preysman, Everlane is a brand that is based most of all on transparency. Its moto is “Radical transparency“. It claims to be transparent on its costs, on its production process and on its prices. This concept is definitely successful : it generated 12 million dollars of income in 2013 and this amount doubled in 2014 according to Bloomberg. Matching an increasing demand of transparency, the brand easily found its audience.
IS THE BRAND REALLY THAT TRANSPARENT?