Almost half of American women shoppers won’t even walk into a store unless there’s a sale

Almost half of American women shoppers won_t even walk into a store unless there_s a sale

A growing pile of evidence supports a grim conclusion for clothing retailers: Customers are no longer willing to pay full price when they go shopping.

https://qz.com/941656/almost-half-of-american-women-shoppers-wont-even-walk-into-a-store-unless-theres-a-sale/

Anuncios
Almost half of American women shoppers won’t even walk into a store unless there’s a sale

What impact will a Trump presidency have on the luxury market?

Donald Trump’s economic and trade policies may create challenges for luxury activities

As United States President-elect Donald Trump prepares to take office next January, luxury marketers will have to recalibrate their strategies and wonder if the billionaire will keep all his campaign promises.

What impact will a Trump presidency have on the luxury market?

What impact will a Trump presidency have on the luxury market?

The Copycat Economy

(Left to Right) Mango, Gucci Autumn/Winter 2015, H&M, Chloé Spring/Summer 2015 | Image: Paul Price for BoF(Left to Right) Mango, Gucci Autumn/Winter 2015, H&M, Chloé Spring/Summer 2015 | Image: Paul Price for BoF

Do knockoffs harm the fashion business? Or does copying keep the wheels of the industry turning?

LONDON, United Kingdom — Copying is as old as the fashion industry itself. As early as 1903, Charles Frederick Worth began sewing labels bearing his signature into his clothes as a means of authenticating his designs. Coco Chanel considered knockoffs so inevitable that she described them as “the ransom of success.” (This position didn’t prevent her from allying with her rival, Madame Vionnet, in 1930 to sue Suzanne Laneil, a copyist caught with 48 sketches of their designs.)

Today, knockoffs are more rife than ever before. Fast fashion companies like Zaraand H&M have built multi-billion-dollar businesses reproducing the latest catwalk creations for a fraction of their original price. And copying exists among luxury brands too — in the past few years, companies including Saint Laurenthave faced lawsuits from other fashion houses.

Is this copycat economy damaging designers? Or does it keep the wheels of the industry turning?

The Copycat Economy

Nobody in the US wants to pay full price for clothes anymore

Nobody in the US wants to pay full price for clothes anymore

Times are getting desperate for a number of American clothing retailers. Department stores such as Macy’s continue to struggle. Specialty apparel stores including J.Crew and Gap are withering. Many can only find customers by discounting. Meanwhile, they’re losing shoppers to off-price stores selling goods that are permanently on sale.

http://qz.com/733345/nobody-in-the-us-wants-to-pay-full-price-for-clothes-anymore/

Nobody in the US wants to pay full price for clothes anymore

LOS PRIMEROS LEVI’S HECHOS DE ALGODÓN RECICLADO

evrnu-levis-1-(1)

Parece que Levi’s se está tomando muy en serio esto de la sostenibilidad ambiental. Y es que tras presentarnos unos jeans elaborados con redes de pescar,  ahora la firma americana se ha asociado con Evrnu, una empresa de Seattle dedicada a reciclar fibras viejas, para crear los primeros jeans del mundo confeccionados a partir de algodón reciclado de postconsumo. En concreto, el prototipo presentado ha sido elaborado con cinco camisetas usadas y ha adoptado el patrón del modelo 511 de la firma, algo que para Stacy Flynn, CEO de Evrun, es muy positivo:”Levi’s es el socio perfecto para mostrar el funcionamiento y la capacidad de nuestra tecnología, ya que se trata de una compañía americana icónica con un producto que es reconocido en todo el mundo”.

evrnu-levis-2j

Por lo que respecta al consumo del agua, era imprescindible que éste fuera el menor posible, siguiendo la estrategia Water <Less que la firma de jeans puso en marcha hace un par de meses. “Este primer prototipo – asegura Paul Dillinger, responsable de  innovación de Levi’s- representa un importante avance en innovación. Con ello tenemos el potencial de reducir en un 98 por ciento el consumo de agua, ya que si no sería necesario cultivar algodón virgen, mientras que de esta manera además, damos múltiples  vidas a cada prenda”.

http://www.itfashion.com/moda/eco-eco/los-primeros-levis-hechos-de-algodon-reciclado/

LOS PRIMEROS LEVI’S HECHOS DE ALGODÓN RECICLADO