How did converse become popular?

How did converse become popular?

FJÄLLRAVEN KANKEN VS MICHAEL KORS

Stockholm can arouse some contradictory feelings and usually a ride on the Tunnelbana can get to seem shorter than expected due to the great amount of subtle but shocking scenes one can perceive.A girl wearing sweatpants and a Michael Kors bag. A few metres away there was another girl wearing a black trench coat and a Fjällraven Kanken backpack.

http://www.itfashion.com/en/fashion/object-of-desire/identidad-y-funcionalidad-michael-kors-y-fjallraven-kanken/

FJÄLLRAVEN KANKEN VS MICHAEL KORS

American Women Are (Too) Loyal to Their Bras

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A study done by UK lingerie brand Rigby & Peller reveals that American women are loyal to a fault —  to their bras.The brand surveyed 2,000 women 18 and older about their lingerie wearing habits and found that 67 percent of American women wear the same bra every day. It also found that 30 percent of women have a bra they’ve owned for 10 years.

So what’s the problem? Our habits aren’t exactly what’s best for us or our bras. Lingerie experts say that you should give your bra at least a day to breathe after you wear it. As Freshpair’s Bobbie Smith told the Huffington Post“Letting a bra rest at least one day in between wear will help the elastic regain its strength.” She also mentions that one bra should last around eight months, which is why women should buy multiple bras. So holding onto your bra for 10 years might make you a loyal gal, but you’re not doing your boobs any favors.

The survey also showed that American women strongly value comfort over beauty when it comes to lingerie, with 92 percent saying they would trade style for comfort some of the time. Eighty percent said they would rather wear a comfy old, gray bra than a flashy, uncomfortable one.

https://www.yahoo.com/style/american-womean-000000745.html

American Women Are (Too) Loyal to Their Bras

LOS PRIMEROS LEVI’S HECHOS DE ALGODÓN RECICLADO

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Parece que Levi’s se está tomando muy en serio esto de la sostenibilidad ambiental. Y es que tras presentarnos unos jeans elaborados con redes de pescar,  ahora la firma americana se ha asociado con Evrnu, una empresa de Seattle dedicada a reciclar fibras viejas, para crear los primeros jeans del mundo confeccionados a partir de algodón reciclado de postconsumo. En concreto, el prototipo presentado ha sido elaborado con cinco camisetas usadas y ha adoptado el patrón del modelo 511 de la firma, algo que para Stacy Flynn, CEO de Evrun, es muy positivo:”Levi’s es el socio perfecto para mostrar el funcionamiento y la capacidad de nuestra tecnología, ya que se trata de una compañía americana icónica con un producto que es reconocido en todo el mundo”.

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Por lo que respecta al consumo del agua, era imprescindible que éste fuera el menor posible, siguiendo la estrategia Water <Less que la firma de jeans puso en marcha hace un par de meses. “Este primer prototipo – asegura Paul Dillinger, responsable de  innovación de Levi’s- representa un importante avance en innovación. Con ello tenemos el potencial de reducir en un 98 por ciento el consumo de agua, ya que si no sería necesario cultivar algodón virgen, mientras que de esta manera además, damos múltiples  vidas a cada prenda”.

http://www.itfashion.com/moda/eco-eco/los-primeros-levis-hechos-de-algodon-reciclado/

LOS PRIMEROS LEVI’S HECHOS DE ALGODÓN RECICLADO