NIKElab and Comme des Garçons present new air vapormax sneaker.
The launch of the first pair of sneakers from NIKE’s latest collaboration with the japanese fashion house comme des garçons, and a second design is set to drop tomorrow. the NIKElab and comme des garçons collection was previewed back in october without a set release date, but the anticipated drop coincides conveniently with 2017’s new york fashion week fall/ winter 2017.
A look from the Louis Vuitton and Supreme collaboration.
The collection features co-branded items ranging from denim and camouflage jackets to a range of bags in three materials.
Louis Vuitton to Unveil Supreme Collaboration at Men’s Show
Brand collaborations are by no means a new phenomenon in fashion — incredibly, it’s already 12 years ago since H&M unveiled their first collaboration, with Karl Lagerfeld — yet, 2016 seems to have been particularly saturated with brand cross-pollination. In the wake of logomania, that once again pushed the identities of brands to the forefront (for a variety of reasons), labels seems to once again know the value of their brand equity. These collabs are multivariate, but usually entails a mix of high and low, sports and RTW, or the like – creating hybrid pieces that has the price range of the high street, but the street credit of the luxury store. This week, Hypebeast launched a competition awarding the most memorable collab of 2016 – the list includes Puma x Fenty (Rihanna), Kenzo x H&M, Supreme x Undercover, to name just a few.
The retailer’s throwback partnerships with brands like Adidas, Wrangler and Calvin Klein are winning back core customers.