Gucci and Burberry’s digital footprint now leads fashion industry

gucci-and-burberrys-digital-footprint-now-leads-fashion-industry

Thanks to Snapchat and Instagram.

In the age of e-commerce fashion houses are no longer relying on a facade of exclusivity, with many brands boosting their numbers by investing in their ‘Digital IQ’.

http://www.vogue.com.au/fashion/news/gucci+and+burberrys+digital+footprint+now+leads+fashion+industry,41210

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Gucci and Burberry’s digital footprint now leads fashion industry

Burberry’s CEO on Turning an Aging British Icon into a Global Luxury Brand

burberrys-ceo-on-turning-an-aging-british-icon-into-a-global-luxury-brand

The Idea: Before Angela Ahrendts became Burberry’s CEO, licensing threatened to destroy the brand’s unique strengths. The answer? Centralize design and focus on innovating core heritage products.

https://hbr.org/2013/01/burberrys-ceo-on-turning-an-aging-british-icon-into-a-global-luxury-brand

Burberry’s CEO on Turning an Aging British Icon into a Global Luxury Brand

‘See Now, Buy Now’ Didn’t Have a Big Impact on Burberry’s Sales

see-now-buy-now-didnt-have-a-big-impact-on-burberrys-sales

Anecdotally, the British heritage label’s shift to an instantly shoppable runway seemed successful. The Hollywood Reporter found that the brand’s Regent Street flagship in London was filled with shoppers the following day, with many items seemingly selling out both there and on the brand’s website. However, it sounds like inventory levels of the “see now, buy now” collection were pretty low to begin with, and during Tuesday’s earnings webcast, the company’s CFO Carol Fairweather confirmed that the strategy didn’t have a big impact on the bottom line — not that they necessarily expected it to.

http://fashionista.com/2016/10/burberry-see-now-buy-now-sales

‘See Now, Buy Now’ Didn’t Have a Big Impact on Burberry’s Sales