2,000 girls looking for this T-shirt every day
The Idea: Before Angela Ahrendts became Burberry’s CEO, licensing threatened to destroy the brand’s unique strengths. The answer? Centralize design and focus on innovating core heritage products.
As customers get smarter and seek authenticity in their belongings, a brand’s likability now goes far beyond just product.
When it comes to shipping, service, and even production, millennials like things fast.
The immediacy of the Internet has engendered a sense of see-now, buy-now in consumers of everything from household appliances to luxury products. Most retailers are struggling to keep pace.
Instagram posts by (clockwise) Louis Vuitton; Dior; Misha Nonoo; Valentino; Proenza Schouler; Moschino | Source: Instagram
The Hermès Birkin handbag is the most exclusive purse in the world—and if you can somehow get your hands on one, it turns out it’s not a bad way to spend your money. A new study finds that purchasing a Birkin bag is a less risky investment than buying gold or entering the stock market.