Abercrombie & Fitch Tries to Market Modesty

abercrombie-fitch-tries-to-market-modesty

Abercrombie & Fitch used to emphasize sexy and naked at their nearly 300 stores and in their advertising. It worked for a while, until it didn’t. Rebranding is now underway and the new approach can be defined as subtler, more modest and even friendly.

http://acculturated.com/abercrombie-fitch-modesty/

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Abercrombie & Fitch Tries to Market Modesty