Why futurecraft 4D shows Adidas isn’t playing defense when it comes to Fashion Tech

These recent years, Adidas’ stances in favour of a movement born from the use of new technologies have been both numerous and surprising. This bet has seen the brand collaborating with tech companies from time to time, in order to create pieces inspired by data from athletes, tailor-made for them. These commitments, destined to make the brand one of the most prominent when it comes to conceive innovative development methods, contributed to give the german manufacturer an undeniable legitimacy. With the creation of the future craft 4D, the brand with the 3 stripes aims at revolutionise product conception, with help from the molecular science field, through its collaboration with the californien tech company CARBON, creator of the 3D Digital Light Synthesis impression method.

http://www.clausette.cc/futurecraft-4d/#

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Why futurecraft 4D shows Adidas isn’t playing defense when it comes to Fashion Tech

What It’s Like to Wear Comme des Garçons’ Craziest Pieces

Rei Kawakubo’s fascinating, reality-defying designs for Comme des Garçons are captivating on the runway, and will surely draw crowds to the Costume Institute next month. But if you’re the one wearing the three-armed jacket, pencil in extra time for sidewalk interrogations. “You have to really plan ahead how you’re going to get from point A to point B, and be ready for confrontations and conversations and people interacting” with what you’re wearing, says Michelle Elie, the designer and street-style star who regularly wears Kawakubo’s most outré designs. Elie once got into a taxi wearing one of the sanguine pieces from the Blood and Roses collection. Her cabdriver told her, “I don’t understand what you’re wearing, but I do have to say you look exceptionally outstanding, and keep it up.” When she tried to fashion-splain Comme des Garçons to him, “he didn’t know much about it, but he did say it was the best thing he’d seen all day!” she recalls.

http://nymag.com/thecut/2017/05/comme-des-garcons-street-style.html

What It’s Like to Wear Comme des Garçons’ Craziest Pieces

The Met Gala Exposed Just How Boring Corporate Fashion Has Become

We’ve long since moved past the point where celebrities dressed for themselves, and expressed a kind of kooky personal style, for awards shows. Now that almost every A-lister is the face of a brand or has a collaboration to promote, gaming the red carpet has become a less and less thrilling exercise, and the swan-dress moments are few and far between. But fashion’s creeping dullness, its risk aversion, and its preference for the blandly tasteful over the statement-making have never been thrown into such high relief as at last night’s Met gala.

http://nymag.com/thecut/2017/05/met-gala-2017-fashion-analysis.html

The Met Gala Exposed Just How Boring Corporate Fashion Has Become

What It’s Like to Wear Comme des Garçons’ Craziest Pieces

Rei Kawakubo’s fascinating, reality-defying designs for Comme des Garçons are captivating on the runway, and will surely draw crowds to the Costume Institute next month. But if you’re the one wearing the three-armed jacket, pencil in extra time for sidewalk interrogations. “You have to really plan ahead how you’re going to get from point A to point B, and be ready for confrontations and conversations and people interacting” with what you’re wearing, says Michelle Elie, the designer and street-style star who regularly wears Kawakubo’s most outré designs. Elie once got into a taxi wearing one of the sanguine pieces from the Blood and Roses collection. Her cabdriver told her, “I don’t understand what you’re wearing, but I do have to say you look exceptionally outstanding, and keep it up.” When she tried to fashion-splain Comme des Garçons to him, “he didn’t know much about it, but he did say it was the best thing he’d seen all day!” she recalls.

http://nymag.com/thecut/2017/05/comme-des-garcons-street-style.html

What It’s Like to Wear Comme des Garçons’ Craziest Pieces

Under Armour made a costly mistake that will take ‘years’ to fix

“We need to become more fashion,” CEO Kevin Plank said during a call with analysts after the company’s latest quarterly earnings report. “The consumer wants it all. They want product that looks great, that wears great, that you can wear at night with a pair of jeans, but that also does perform for them.”

http://www.businessinsider.com/under-armour-bearish-wedbush-report-2017-4

Under Armour made a costly mistake that will take ‘years’ to fix