Adidas is gaining ground on Nike with a fast fashion strategy

Adidas is gaining ground on Nike with a fast fashion strategy

Adidas has been investing in projects such as factories in Germany and the US that will allow it to get top-selling items on shelves much faster than manufacturing in Asia (where Adidas still makes most of its goods) and shipping them in. The strategy is exactly the same as the one that has made fast-fashion retailers Zara and H&M so successful: It allows Adidas to make less product up front, and to quickly replenish items that are selling well. That way, it ends up with less unsold product later, improving its margins.

https://qz.com/927658/adidas-is-gaining-on-nike-in-the-us-through-fashion-and-speed/

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Adidas is gaining ground on Nike with a fast fashion strategy

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