Ready-to-wear takes off at the same time than television: these two phenomenons participate in the construction of mass culture. The first appearances of fashion on screen date back to the early 1950s. These are very conventional presentations of the collections of the big names in couture. The camera only takes the place of the eye of the client, without bias or analysis. At that time, fashion is rather present in women’s press, especially with Vogue and Marie-Claire. Roland Barthes describes women’s press as fashion makers, but television doesn’t have that role.