Luxury marketers should focus beyond the affluent

“These mainstream Americans with more moderate incomes tend to buy luxuries less frequently and spend less on them than their affluent counterparts with higher incomes, but these mainstream luxury buyers are a very important part of the luxury business model for many luxury brands.Also among these mainstream consumers who buy luxuries, millennials were the most active buyers and their getting into buying luxuries is a wonderful opportunity for luxury marketers and their agencies to convert these younger customers into more regular customers as their financial profiles improve,”

https://www.luxurydaily.com/luxury-marketers-should-focus-beyond-the-affluent-shullman/

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Luxury marketers should focus beyond the affluent

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