Are Customers More Likely to Buy Celebrity- or Athlete-Endorsed Clothing?

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Are professional athletes better ambassadors for athletic brands than celebrities? Olympic ice dancer Meryl Davis seems to think so, as she recently called out Puma and Nike for using celebrity faces.

https://www.yahoo.com/style/are-customers-more-likely-to-buy-celebrity-or-athlete-endorsed-clothing-194018422.html

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Are Customers More Likely to Buy Celebrity- or Athlete-Endorsed Clothing?

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