Paris Fashion Week is almost over and once again Chanel has sparked massive attention with Kaiser Karl’s brand new idea. After the supermarket, the casino or the airport, it is Chanel’s digital fashion show that is raging. In order to wow people for the spring-summer 2017 show, Chanel has chosen to turn the Grand Palais into a data storage center of sorts with giant computer processors forming aisles through the space.
A good way for Karl Lagerfeld and his team to express Chanel’s new vision of fashion: the future will be all about digital. Thus Chanel has succeeded to deal with one of the burning current issue: how are we going to adapt our tradition and heritage to the digital crucial omnipresence?