Start anywhere, finish anywhere commerce is future of digital retail: BRP

Retailers are increasingly in tune with consumers’ expectations of personalized, seamless experiences across channels, with 56 percent of brands citing this as a top digital priority going forward, according to a new report by Boston Retail Partners.

As consumers and retailers alike have embraced mobile and online selling, the traditional retail silo model has been broken down to create a bridge between the physical and digital. Likewise, retailers now have a better grasp on bringing consumers an individualized and streamlined shopping experience, wherever, whenever and however they prefer to shop.

Start anywhere, finish anywhere commerce is future of digital retail: BRP

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Start anywhere, finish anywhere commerce is future of digital retail: BRP

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