UNIFORM TACTICS

Gucci employees in Shanghai, 2009.On the monotonous dress of luxury retail sales associates

HEAD INTO ANY STORE in Tokyo’s Ginza district or London’s Bond Street and a sales associate, very likely in head-to-toe black, will appear. His name might be Brian and he will be wearing a suit issued to him before his first day of work. The suit might not fit that well but it won’t matter as he works at Louis Vuitton and no one is there to look at him or his clothes. What matters is the luxury dress code he participates in: a set of sartorial rules designed to exude harmony and professionalism and ultimately, to seduce customers into buying. These uniforms position luxury sales associates as facilitators, waiters or even doormen in the shopping experience; they are seen and not heard, guiding the purchase process.

http://vestoj.com/uniform-tactics/

http://vestoj.com/uniform-tactics/

UNIFORM TACTICS

How The Fashion Industry Contributes To Body Image Problems

how-the-fashion-industry-contributes-to-body-image-problems

As you go through this week, be aware of the judgments you make about your body. Stop imagining you can be something you are not, and embrace and accept yourself exactly as you are. Notice and release the comparisons you make about yourself versus others. Feel comfortable in your own skin and see how it changes the way you approach the world.

http://www.huffingtonpost.com/melissa-heisler/how-the-fashion-industry-_b_12601984.html

How The Fashion Industry Contributes To Body Image Problems

Gender by Design

Gender by design. Fashion is a new way into the feminist conversation. With designers such as Timur Kim, and Grace Wales Bonner, furthering the new feminist agenda by creating clothes that unite rather than divide. Their designs elicit a sex-positive strength that reinforces the gradual dissolution of gender binaries in the fashion industry. Supporting their efforts are independent publications such as The Gentlewoman, and Riposte, who encourage the application of feminist thinking in all areas of the arts, both online and offline. The growing support from the editorial industry is crucial, as it motivates artists with similar principles to create enduring, referential and self-explicating work. Moving our culture and communities towards a shared value system based on equality and helping gender bias to dissipate.

“Gender by Design”, by Emily Stoker

Gender by Design

Fashion Fusion

3D printed Bluetooth jewellery, necklace, tote bag with integrated phone pocket by Julia Danckwerth.
Coat with magnetic strips for headphone attachment by Acronym.
Credit: Deutsche Telekom

Deutsche Telekom launches international competition for smart fashion ideas

Based on the observation that fashion and high-tech are becoming closer and closer, Deutsche Telecom initiated “Fashion Fusion” in order to support the launch of visionary concepts. “Fashion Fusion” is a competition organized in Europe, where young people are encouraged to push the limits of technology in order to give birth to their ideas.

The young talents will be surrounded by professionals from both the industry and the fashion fields, whom Deutsche Telecom has created partnerships with. For this adventure, Intel, WIRED, Adidas or Berlin #Fashiontech are the partners of Deutsche Telecom. They were selected by DT because they represent a turning point concerning the expertise needed by the young talents to achieve their projects, to get fashion tips for instance.

http://www.clausette.cc/fashion-fusion/#

Fashion Fusion

A chart about leggings sales that should scare every old-school apparel chain

a-chart-about-leggings-sales-that-should-scare-every-old-school-apparel-chain

¨… leggings are not just on a growth tear: The volume of orders for these items actually surpassed orders of denim in each of the last three months. While there is a big push in the apparel industry this season to introduce fresh denim looks such as wide-leg styles and asymmetric hems, these findings might suggest these new aesthetics may not quite have captured women’s imaginations yet.¨

https://www.washingtonpost.com/news/business/wp/2016/10/19/a-chart-about-leggings-sales-that-should-scare-every-old-school-apparel-chain/?wpisrc=nl_most-draw8&wpmm=1

A chart about leggings sales that should scare every old-school apparel chain