The Return of the Graphic T-Shirt

A Number of Names* store | Source: Courtesy

A Number of Names* store | Source: Courtesy

LONDON, United Kingdom — Funny, obscene, obscure, retro, rebellious, puerile or tribal — often broadcasting fandom, in-jokes or subcultural affiliation — the humble graphic t-shirt punches far above its weight. For labels, it’s a high volume product with a healthy margin that requires no specialist manufacturing. For consumers, it can be an accessibly priced entry point to an aspirational brand.

In the last decade or so, the over-licensing of graphics linked to cultural lodestars — from The Ramones to Star Wars — and the logo-heavy product of teen retailers like Abercrombie & Fitch have helped drive the graphic t-shirt out of fashion. But, now, retailers, distributors and brands at the trend-sensitive edge are reporting a resurgence of interest in t-shirts, specifically for smaller and hard-to-find labels.

 

https://www.businessoffashion.com/articles/intelligence/the-return-of-the-graphic-t-shirt

Anuncios
The Return of the Graphic T-Shirt

Responder

Introduce tus datos o haz clic en un icono para iniciar sesión:

Logo de WordPress.com

Estás comentando usando tu cuenta de WordPress.com. Cerrar sesión / Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Cerrar sesión / Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Cerrar sesión / Cambiar )

Google+ photo

Estás comentando usando tu cuenta de Google+. Cerrar sesión / Cambiar )

Conectando a %s