Luxury brands must band together, create special experiences in 2020

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Exclusivity, personalization and collaborations are the running themes that will make or break a British luxury brand within the next five years, according to WGSN.

A report commissioned by Walpole, titled “How to Attract the Luxury Consumer in 2020,” compiled information from trends and experts, revealing that luxury brands should be leveraging tactics that focus on creating individualized, exclusive experiences while also partnering with other companies. Luxury brands that invest in these tactics now should have full-bodied strategy in connecting with the affluent consumer by the year 2020, at which time these pillars will become vital.

Luxury brands must band together, create special experiences in 2020

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Luxury brands must band together, create special experiences in 2020

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