Let’s Get Real: The Modern Labels Bringing Authenticity Back To Branding

Let’s Get Real The Modern Labels Bringing Authenticity Back To Branding

As consumers, we have reached a threshold. We’re tired of being sold a false ideal—unrealistic, glossy advertising is losing its luster. We’re wise to the supernatural abilities of airbrushing and Photoshopping, tools that routinely distort reality in front of our very eyes. We know we’ll never be as beautiful as the models in certain photos, because even they don’t really look like that. In our digital world, technology has made nearly anything possible—but as we’ve come to know in the industries of celebrity, fashion and beauty, it can go too far, marketing nothing more than an empty illusion. And people are tired of it. We are tired of it.

http://thezoereport.com/fashion/shopping/authenticity-in-fashion/

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Let’s Get Real: The Modern Labels Bringing Authenticity Back To Branding

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