Is There Some Reason Millennial Women Love This Color?

When did not-pink pink get so ubiquitous, and what does it mean?

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“im in a grouptext about how everything looks like this now,” MTV writer Darcie Wilder tweeted on Friday of the salmon shade that has taken over fashion and graphic design, from Thinx ads to Glossier campaigns to the cover of Kinfolk and the logos for Acne and the Wing, which bills itself as “a home base for women on their way.” Her followers immediately responded with even more examples: vibrator ads, Mansur Gavriel boxes, the Everlane newsletter. The titration of actual pinkness varies a little, but it’s still a fairly narrow spectrum — from salmon mousse to gravlax, to extend the metaphor.

http://nymag.com/thecut/2016/07/non-pink-pink-color-trend-fashion-design.html

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Is There Some Reason Millennial Women Love This Color?

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