The neuroscience of “cool”

The neuroscience of “cool”

In the early 2000s, a major shift happened in the way people dress. Flared and baggy jeans began to give way to a skinny, low-slung version, and by the end of the decade, it seemed everyone—including men—were squeezing into jeans so tight that doctors began issuing health warnings. Now skinny is the status quo, and fashion’s early adopters are searching for a new look.

http://qz.com/629841/the-neuroscience-of-cool/

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The neuroscience of “cool”

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